Our Story

About ALT-IS

ALT-IS was borne of a conversation between two old friends, whose shared understanding of the Aftermarket — and the frustrations within it over the lack of choice for electronic trading — spawned a discussion around a single question: ‘if we could build it from scratch today, what would it need to do?’ From there, the idea quickly became an opportunity to provide alternative integration solutions, in response to the market demand for a choice. So here it is: Carry on as you are, or become Better Connected.

What is ALT-IS?

Leading-Edge Technology for the Automotive Aftermarket

Formed in 2026, ALT-IS is a provider of leading-edge technology to the Automotive Aftermarket.

ALT-IS users become ‘Better Connected’ by harnessing our unique combination of integration, visual Analytics and AI driven processes.

Starting from scratch with no legacy to accommodate, we've been able to utilise the very latest, best-in-class tools and tech stack, in order to optimise performance, minimise barriers to entry and reduce time to ROI.

We've made integration a doddle, with complex on-demand reporting and analysis delivered seamlessly alongside.

2026

Year Founded

65+

Years Combined Experience

Zero

Legacy Constraints

100%

Cloud Native

The Team

Who Are We?

Co-founded by two specialists with deep roots in the Automotive Aftermarket, bringing over 65 years of combined Director and Owner-level experience.

Steve Coleman

Co-Founder

Former IT Director at Andrew Page and founder of Picture Perfect Data, Steve brings deep operational and technical knowledge of the Aftermarket from the inside. He has spent his career solving the data and integration challenges that the industry faces every day.

Mark Rudge

Co-Founder

Former MD of eparts and the driving force behind TecCom and PACT UK until 2025, Mark has spent decades shaping Aftermarket data standards and connectivity at the highest level. His experience spans the full breadth of Aftermarket trading and technology.

Guy Cuthbert

Chairman

The original architect of the software that powers the Eparts platform, Guy first worked with Steve Coleman more than a quarter of a century ago and was CIO when Mark Rudge joined Eparts as employee number one. He went on to found Atheon Analytics in 2005 and built SKUtrak - a demand intelligence platform used by more than 1,700 consumer goods organisations trading with the UK's major grocery retailers. Atheon was acquired by Crisp, the US retail data platform, in 2025, where Guy held a senior leadership role through the transition period. He brings deep subject matter expertise in extracting commercial value from trading data.